By Nikhil Karmokar Welcome to your UX Questionnaire The questionnaire needs to be completed in 20 minutes. Full Name Email Address What does UX stand for? User Exchange User Expression User Experience User Interface Describe your design process and what methods you follow. Which of the following is NOT an example of accelerator? A keyboard shortcut like Ctrl-S to save A Siri shortcut A menu A gesture like swipe to delete in iOS Compared with emails without animated GIFs, emails with animated GIFS are perceived by users: As more trustworthy Less positively As more valuable As less dull The recommended dimensions for touch targets are: 0.5 cm x 0.5 cm 0.75 cm x 0.75 cm 1 cm x 1 cm 1.25 cm x 1.25 cm Good abandonment describes a user behavior on what kind of page: Search-results page Product-detail page Product-list page Homepage Which of the following is NOT a Human Factor? Hearing Sight Taste None of the above What is the difference between UI and UX There is no difference; they are just different ways of expressing the same thing UX design is concerned with the user, UI design is not UX design is largely graphics-based, with a focus on presentation and interface icons, while UI design is primarily research-based, in order to optimize the experience of the user UX is focused on optimization of a product for effective and enjoyable use; UI design is concerned with the look and feel, the presentation and interactivity of a product Compared with users who skip a mobile-app walkthrough tutorial, users who sit through the tutorial will: Be faster to perform a task within the app Be less likely to successfully complete a task within the app Perceive a task within the app as more difficult Enjoy the app more A UX Design is implemented Only at the beginning of a project, when coming up with the initial plan When graphics or photographs are required Before, during and after a project and then repeated as many times as necessary When wireframes are needed Dark mode has been shown to: Support glanceable reading in people with normal vison Make users with normal vision be less fatigued Decrease visual acuity in people with normal vision Decrease reading rates in people with visual impairments such as cataract A userflow is A steady stream of customers moving through a site The user’s journey through a site when trying to complete a task The amount of time a user spends on a page The physical movements a user makes to navigate through a website: i.e. clicking a mouse, scrolling a sidebar What is a treemap? A method to evaluate an information architecture A visualization of any hierarchical data A visual representation of the IA of a site A way of organizing different types of maps (e.g., customer-journey maps, experience maps) into a single visual representation What is a user persona? A fictional or prototypical individual used to represent the demographics, goals, values and pain points of a large proportion of a product's user group A collection of behaviours, characteristics and goals which belong to an actual group of users A description of a single user’s behaviour and personality The behaviours, characteristics and goals which the UX designer hopes from a group of users Which of the following is true of the information scent for a webpage? It does not vary from user to user It does not depend on label of the link to that page It stays the same regardless of the user’s goal It represents an estimate of how valuable that user will find the page Which of the following is NOT a type of microcontent? Page title Headline Tagline Email body In UX, the critical-incident technique is: A research method in which users are asked to recall an event with significant outcomes A type of expert review in which a usability expert focuses on the top task in a UI An analytics method that tracks the number of fatal failures that took place on a sit A type of analysis which focuses on those user errors where users did not realize they got an incorrect answer for a task Which of the following is the most likely disadvantage of a mobile carousel containing 50 items? It creates the illusion of completeness. Sequential access is needed in order to reach the items inside the carousel. Direct access is needed to reach the items inside the carousel. It will take too much space on the screen. Which of the following is NOT a type of design review? Heuristic evaluation Task analysis Standalone design critique UX Expert review A semantic-differential scale: Has synonym adjectives at the scale ends Has antonym adjectives at the scale ends Cannot have an even number of scale points Has labels on all the scale points Which of the following accordion signifiers is most likely to signal to users that the accordion will open in place rather than leading to a new page? A plus A right arrow A caret (downward-facing arrow) No icon at all Which of the following is NOT true of contextual inquiry? It is a type of field study It is done in the users’ natural environment It simulates a master–apprentice relationship between user and researcher It is a type of user testing Which of the following is most likely to NOT be a mobile microsession: Reading and dismissing a notification Glancing at the phone to get the time Checking your calendar for the day Reading a movie review and buying movie tickets Where are eye fixations placed in a layer-cake eye-scanning pattern? On specific words or chunks of words that stand out and are spread throughout the page Mostly on the page’s headings and subheadings On all or most content words in the text passage On the words toward the beginning of lines and toward the top of the page Which of the following describes a UX formative evaluation? Usability testing on a live site to understand how it compares with its competitors Quantitative usability testing on the current version of the site in order to establish a baseline for further quantitative benchmarking Running a focus group to understand the needs of the target population Qualitative usability testing on a prototype to find out which changes need to be made Which of the following is an example of a UI mode? Pressing CAPS LOCK on your keyboard to type a word in capital letters Pressing Ctrl-S to save a document in a text editor Toggling between the thumbnail view and the list view in a file-explorer window Being able to close a window by either pressing the Esc key or clicking on a Close button What is UI copy? Labels for commands that appear in buttons, menu items, and other action-oriented elements in the user interface Link text Very short content used for headlines, email-subject lines, page titles, or tooltips All of the above What is an empathy map? A collaborative visualization that articulates what we know about a type of user A diagram that visualizes the relationships between (1) different service components and (2) processes tied to touchpoints in a customer journey A visualization of the process that a person goes through in order to accomplish a goal tied to a specific business or product A visualization of an entire end-to-end experience that a “generic” person goes through in order to accomplish a goal.